Become the primary source of news information; 5. Social media is more than just a place to reach out to friends and family. 5 Smart Ways to Use Social Media to Grow Your Business, 10 Tools for Social Media Managers in 2020, Why Entrepreneurs Need to Approach Social Media Like Athletes and Celebrities, 5 Social Media Marketing Mistakes You Need to Avoid, Addison Rae Tells Us (and Her 70 Million TikTok Followers) Why She's Shopping Small This Holiday Season, 6 Steps for Better Social Media Engagement. Social media offers the ultimate opportunity for communicating brand value and engaging with potential customers on their level. As communicators take stock of their existing social media toolkit and prepare for Q1 campaigns in 2021, it may be helpful to look at this year in terms of its most noteworthy social media trends and updates. It is also about the algorithm (love it or hate it) that gives anyone the opportunity to become ‘TikTok Famous.’ In 2020, anyone—no matter their follower count—could riff off a meme, tell a story, or do a little dance, and it as long as it was entertaining enough it would reach more and more people.” That’s the difference that makes TikTok … Register to Watch Thank you for registering for the webinar. The Chinese-owned social video app is well-positioned to shape this trend as it offers fertile ground for influencers, including micro-influencers (another trend we’ll discuss). This trend, which is really a return to direct communication, has the potential to be massive. It’s not hard to see why nearly three-fourths of marketers believe social media is an effective part of their business. In 2020, we expect monochromatic filters to be included in another popular mainstay of social media design, Image or Text Masking. Heavily focused on AR technology; 4. Telegram. There will be an emphasis on creative, engaging storytelling that captures user attention in seconds. Given the high engagement metrics, it’s likely communicators will employ more crafty creators for branded video in 2021, seeking to entertain without selling. Remember the “death of organic”? The top messaging apps now combine for nearly 5 billion monthly active users. Public relations has never been more of a juggler’s act. As social media platforms look for ways to further prioritize video content, marketers will increasingly zero in on videos as part of their overall strategies to target specific markets. “What makes TikTok the social media platform of 2020 isn’t just the escape it provided everyone. The problem is, we don’t always have a firm grasp on who exactly is in our niche, nor do we do a good job of tailoring our message to target specific audiences. Locked indoors for nine months as the virus has continued to rage, consumers have yearned for meaningful contact with friends and family. Get heaping discounts to books you love delivered straight to your inbox. By Ben Davis December 19th 2019 11:11. In 2020, the big trend will actually be a return to the basics. Some of these include: - Ephemeral content will keep gaining popularity - Niche social platforms will perform well - Instagram will remove likes - Social commerce will expand - Video content will dominate - Technology adoption will be at an all-time high The first wave of Covid-19 means 3.9 billion people confined to their homes and an exponential increase in the use of social networks. With a majority of social media experts asking to focus brands on video marketing for some time now, there was little doubt that resides videos on social media are going to realize a lot … Influencer Marketing. Follow her on Twitter @SophieMaerowitz. Content that can run in the background has proven soothing to the media-weary masses. It is more than just a place to meet people, share hobbies, and follow our favourite movie stars. Discover a better way to hire freelancers. Related: 10 Laws of Social Media Marketing. More than 90 percent of millennials regularly use at least one of these platforms, and more than 85 percent of Generation Zers learn about new products through social media. So, let’s sprinkle a bit of salt on our societal wounds by discussing what happened in 2019 and what might happen in 2020. However, if likes do go away, marketers, brands and influencers will need to find ways to adapt to these changes. ‘PBB’ housemate Justin Dizon trends on social media for ‘rude behavior’ Published December 17, 2020, 1:44 PM. “The legacy platforms know how to compete with new upstarts,” Pho argues, pointing to the tradition of copycat moves from Facebook (Stories, Reels) and Twitter (Fleets). Digital, mobile, and social media have become an indispensable part of everyday life for people all over the world. Marketing is also easier and highly targeted for brands. And, Stone says, LinkedIn Live showed promise, even before COVID-19 devastated the globe. Copyright © 2020 Entrepreneur Media, Inc. All rights reserved. This will likely come down to building brand communities, or groups where your brand message is relevant, but where you are also receptive to direct messaging. Brands must find ways to create more private, intimate connections with their audiences without becoming overly intrusive. In the coming years, segmentation will be a defining line between the savviest social media strategies and those that are just winging it. It enables viewers to increase their interaction with TV programs by using different channels of communication to share the content that they’re watching. When it comes to influencer marketing, it’s time to look beyond the old adage “go big or go home.” For the biggest bang on social media, brands should consider the impact of micro- and even nano-influencers. Tumblr. Social Media Trends 2020. Since 2018, worldwide users have increased by 9% and now total 3.5 billion. The emphasis on video means that video-driven platforms such as TikTok, Lasso and byte will continue to grow in popularity. I understand that the data I am submitting will be used to provide me with the above-described products and/or services and communications in connection therewith. User-generated content (think customer reviews) provide some proof the product may be worthy of trying. We’ve put together a list of five social media marketing developments that can help you increase your reach, by way of engaging your audiences using the same technologies and platforms they’re familiar with. There’s no doubt this trend will continue to expand in the new year. This pandemic outbreak of Covid 19 has definitely brought a lot of changes in our lives. The first confinement saw the trend of “salon militancy” accelerate. That’s more users than traditional social networks have worldwide. 2020 was the year of at-home crafts, and many consumers got hooked on feel-good, “passive” content. Home » Blog » 11 Social Media Trends To Pay Attention In 2020. A wannabe from Pampanga is now making much noise for all the wrong reasons. 20 Social Media Trends In 2020 & Beyond; 1. The video will become the primary type of content; 3. 1. 1. The fact is, social shopping is now a big part of social media. Marilia Dimitriou. They’ve been used to not only garner quick feedback about products but also as an additional engagement to… “What makes TikTok the social media platform of 2020 isn’t just the escape it provided everyone. Forget emotionally-gripping television or celebrity videos—audiences have gone for a mood boost by watching DIY crafts from paint mixing to origami, play dough art to cake decorating. Last Updated On May 19, 2020 by Rinki Sharma. It’s important to keep up with the upcoming social media marketing trends so you and your team create a strategy that’s effective and fruitful. In fact, video will make up 82 percent of all internet traffic in 2020, according to Social Media Today. It is increasingly necessary to stay in touch with current trends to avoid falling behind. Instagram is one of the largest social networks. Viber. To see the best return on investment (), however, brands will have to be early adopters of a few social media marketing trends we’re shining a light on here.Think TikTok influencers, augmented reality (AR) social commerce and video storytelling. Click here for more. By Dipshikha. Thank you for registering for the webinar, you will receive an email with a personalized link shortly. Twitter CEO Jack Dorsey has said that follower counts are now meaningless, and in a TED conference talk, he said if he could go back, he wouldn’t emphasize the “like” button so much. Personalized content will take this trend to the next level. ReddIt. This comes as no surprise considering the fact that the number of people using Social Media increased to 3.8 billion at the beginning of 2020. Pho also hints that legacy social platforms’ regulatory woes are far from over: “A new administration will certainly make things interesting and keep the spotlight on Facebook and Twitter alongside TikTok.”. Keep a close eye on how this format reshapes marketing strategies. We go along with the crowd, click a button and stop engaging in a meaningful way. Image credit: Sophie Maerowitz is senior content manager at PRNEWS. Part of the reason is to make social media more enjoyable. This one-size-fits-all approach is missing the boat on audience segmentation. Employee-generated content is a bit broader and can include videos, images or blog posts, which may allude to their company’s mission and values, and the overall benefits of the product or services. “The era of social media regulation begins: Social media was in the spotlight for all the wrong reasons for much of 2019. Facebook. Savvy marketers will take note, and begin exploring user demographics and relevant user data to better understand how to target potential customers. We use social media to share news and to react to events that shock our senses. “We've since done nearly 100 live broadcasts and recordings using the software behind LinkedIn Live with phenomenal engagement and conversion rates to match.” LinkedIn may not have made quite the splash that shiny new platform TikTok has, but has quietly armed communicators with organic success and a high potential for conversions. Losing the “like” button on Instagram is part of a broader trend to de-emphasize the use of “vanity metrics” on social media. Responsible commitment and humanization of networks. In this e-book, we'll talk about the social media trends that will stick around for 2020, including artificial intelligence, social media wellness, virtual and augmented reality, and many more. Whether we’re marketing a product or branding ourselves, we craft our social media posts with our audience in mind -- or at least who we think our audience is. In fact, Instagram announced the platform was testing removing likes completely. Linkedin. Showing your brand’s human side and increasing transparency will build confidence with audiences. Traditionally, social media … Twitter is also jumping into the fray with six-second video ads. In the last 10 years, social platforms have played a significant role in expanding ecommerce into a multibillion-dollar industry in the U.S. Email. One of the newer Social Media Trends in 2020 is Social TV which is also connecting people. Written By. Dalgona Coffee To #MeAt20: Which Of These 10 Viral 2020 Trends Got You Hooked In Lockdown? Talking about “PBB: Connect” housemate Justin Dizon, who is now earning much criticism from fans for his alleged “rude behavior” inside Big Brother’s house. Social media platforms have become the main part of people’s lives and their daily routines. We’ve shone a light on the biggest social media trends of 2020 and it’s fair to say that a lot has changed this year! 1. The content that goes viral on TikTok isn’t all that different from what worked back in the early days of social media, Pho adds, “but now you don’t need a media buy in order to reach hundreds, maybe even thousands of people.” And, TikTok is on its way to television after sealing a deal with Samsung, potentially challenging the dominance of streaming platforms like Netflix, Hulu and Disney+. 8. Here are five social media developments, per the PRNEWS editorial team and wider PR community, that have impacted communicators in 2020—and that are likely to have staying power. Segmentation goes beyond basic demographics by allowing you to target and build rapport and a sense of community with specific audience members. August 19, 2020. You will no longer be able to see the number of likes other Instagram posts get, although you can still see likes on your own posts. Surreal vs Authenticity Authenticity has been having a lot of time in the spotlight as consumers look away from brands hard selling products and look for meaningful connections instead. We added examples of how forward-thinking teams are implementing these trends across their social media platforms, with screenshots and quotes that will get your brain moving! Still, Pho notes, brand boycotts of Facebook and increased scrutiny over the 2020 election cycle indicate cracks in the armor of the elder platforms. In 2020, the COVID economy brought waves of layoffs and budget cuts, making it increasingly likely PR pros have had to take on the monumental task of overseeing all of their brand’s social media activities solo or with a skeleton crew. One of the best social media trends for 2020 is the focus on conversations versus likes. Top 7 Social Media Marketing Trends For 2020 and Beyond. The last decade has seen social media solidify into thriving, multifaceted communities where more than 3.2 billion people worldwide are active daily. Social media. Users become so focused on likes that they actually get depressed if their posts don’t take … by Alex Membrillo. But this obsession is having a negative impact on our mental health and can actually stymie the free flow of engagement. 2020 is going to be an exciting fresh year for social media and its content as apps evolve as digital natives mature in their consumption preferences. 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